Brief 4 : Packaging Colour Schemes

So since producing the packaging tests and beginning to create the website, I have realised it would work best to produce 8 variants of the packaging:

- roasted beans in a sack
- instant coffee in a jar - regular
- instant coffee in a jar - decaf
- instant coffee refill - regular
- instant coffee refill - decaf
- ground coffee - regular
- ground coffee - decaf
- ground coffee - bold

And also, because I have to print a background colour on the stock so that they are the same across the different packagings, this means I can colour coordinate the packaging, rather than adding any embellishments, so the customer can easily tell them apart.

- these are the colours I have decided to use for the different packagings:

I'll apply these as backgrounds and the necessary extra information to the packaging details before my print slot on the 29th November.

Friday 22 November 2013 by Andrea Hannah Cooper
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