Brief 4: Logo Developments

Developing logo ideas for the Sipi Coffee brand

So after experimenting with the type for the logo and the image of the hut, I have decided to draw out the type by hand for the logo:


Drawing type out by hand:

 Digitalising type and neatening it up in Illustrator:


Type logo:

Variation 1 - adding the hut:

I also brainstormed a list of different things that are unique to Sipi and Uganda that could be incorporated into the visual identity:



Variation 2 - adding a Ugandan crane:



I still don't think any of these are quite right but I do definitely think the type works. I'll reconsider them and have more of a development in the next few days.

Monday 28 October 2013 by Andrea Hannah Cooper
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