I have decided to do the D&AD Purdey's brief as a really quick turn around as I saw another student's work for it in a crit the other day and decided that I would have approached it differently.
I decided to approach it by taking the tagline from the existing packaging about 'body, mind and soul' and portray what Purdey's does to the mind as most wellness drinks aim to promote what they do to the body.
I have gone for the imagery of the brain to show this and I want to show how sparks or colours within the brain symbolise what Purdey's does to refresh the customer.
Live tracing the photoshop images in Illustrator to turn them into simplified vectors:
Experimenting with these vectors:
