Today we had student led crits in small groups where we were allowed to present up to two briefs so I took in Sipi Coffee and Alt. Travel. The general consensus for both briefs was that they were going in the right direction and the main bits of feedback I received were little points to consider. I'll take each of these into account but I'm more or less set on what I'm doing for each brief now.
(feedback as recorded by Steph P.)
Crit feedback for Brief 4 : Sipi Coffee
- nice idea to have the brown bag for the coffee beans - very authentic
- consider promotional material - maybe this is needed?
- consider foil inside the packaging?
- good idea to expand the brief after Christmas
- maybe the brand would need to raise awareness before trying to sell anything?
Crit feedback for Brief 2 : Alt. Travel
- some images may work better full bleed
- colour could be reconsidered - may be inappropriate to location?
- have bigger pull quotes every now and again?
Crit Feedback - 5.12.13
