Although each of the 4 packagings for the coffee have justifiable reasons for why they are needed, I was slightly concerned with the fact that I was having to produce four different types of packaging and wondered whether this was too much, yet after more research and discussions with others about it I've decided it actually supports the brand to use all 4 products.
This project found on Behance shows how packaging a commodity such as coffee (or in this case, tea) in different ways across a range can add value to the brand:
http://www.behance.net/gallery/Teapot-Packaging/845903
If there is a reason for it then I think it is justifiable to produce the packaging for a range in entirely different ways.
In terms of Sipi Coffee, producing a reusable jar with refills for the instant coffee allows for them to make more money in profits as the cost of the refill packaging would be lower to produce than to constantly alway sell it in jars, plus it would be cheaper for the consumer so more people would be willing to buy into it.
